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Latest Insights

Dutch Gambling Advertising Bans in 2026: What Changes for Players and Operators

The Netherlands does not yet have a full ban on gambling advertising, but the rules already leave little room to manoeuvre. Since 1 July 2023, online gambling companies cannot use untargeted advertising on television, radio, billboards, public indoor spaces or in print. Online ads are still allowed, but only if operators can prove that at least 95% of the people reached are 24 or older. Sports sponsorship deals were phased out completely by 1 July 2025.

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The Real Impact of Micro-Betting Markets on Dutch Liquidity in 2026

The Dutch government projected €108 million in extra tax revenue for 2025. It collected €2 million. That gap tells you almost everything you need to know about the real impact of micro-betting markets on Dutch liquidity, and it’s the number every operator, affiliate, and content team in this vertical should have pinned above their desk right now.

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